Active or Passive Job Seekers
Author: Bill Wynn
Being in charge of all of Project Resource's marketing and advertising, I am always exploring opportunities to promote what we do to our customers, future customers and potential employees. Everyone that we engage with will make a judgement on our business from their experience, our goal is to ensure that this experience is as positive as we can make it.
In the world today, Project Resource can be seen online via our website, this blog, LinkedIn, Facebook, Twitter and so on. But so can you, so what does your online profile say about you? Believe me, people will research you and your business before they engage with you.
So what about active and passive job seekers, both are very important to our business and we are always striving to attract them both to register with us.
2010 and-11 saw us invest time into our social media presence and profiles to aid in attracting passive job seekers. 2012 will see us revisit our website with changes underway to ensure we attract and retain the right visitors, and ensure our company is known positively to active or passive job seekers. We are also working to have a clear social interaction strategy, as social media is all well and good, but if you are not achieving engagement and interaction with the right audience then you have sort of missed the point, something which, social media specialists have informed me, many companies do.
We are always interested in engaging in conversation today, which may lead to results today or in the future. It is assumed that the majority of people who are placed in jobs are classified as active job seekers (i.e. they are actively looking for work): as a general rule this is true for about one-third of the population. Another third are what can be classified as passive job seekers (i.e. they would be interested if the right opportunity came along), with the final third being immovable (i.e. they are very happy and are not for moving right now).
As a professional recruiter, we do not differentiate at the start of the recruitment cycle, if the person we are speaking with is currently active, passive or immovable, rather we endeavour to engage in communication, during which it will become apparent what the person's status or feelings are at that time.
We have always been very good at sourcing passive job seekers for our customers. This also applies to attracting people to come and work for Project Resource. In 2011 we engaged two new managers, one for our Reading office and one for our Manchester office, both of these people were passive job seekers, but people we knew and had kept in contact with over the years, via phone, email, LinkedIn, etc.
We are continuing to work very hard to attract active and passive job seekers to join us at Project Resource and also to attract them for our customers, so that we can continue to supply the very best service and people to our customers. I am always happy to discuss the career opportunities we have at Project Resource. I am also very happy to discuss how we can help you, or your business either by telephone or face-to-face.
There is a war for talent out there, what are you doing to attract the active and passive job seekers?