LinkedIn is one of the most powerful tools in recruitment. People are learning about you before they have even shaken your hand or spoke to you on the phone. So it is absolutely key to treat your LinkedIn profile as an extension of your CV.
First impressions are key, so we thought we would put together some advice on how to build a great LinkedIn profile that will help you get spotted, create a great first impression and help support your job searching activities.
Optimising your profile
LinkedIn works on relevancy based searching and optimising your profile by stating a clear job title, employers, qualifications and any memberships will only help you become more visible on LinkedIn. Think of it like your CV and you won’t go far wrong.
Making the most of your LinkedIn summary
Your summary should discuss you, your skills and your ambitions. Make sure you have the most important pieces of info in this section, are you chartered? What specialist skills do you have? What are your biggest achievements? Grab the reader’s attention and make them want to know more about you.
Make sure you have all your previous roles on your profile, remember it’s essentially an online CV, so treat it the same as you would your actual CV. Some recruiters and employers will use your LinkedIn profile to cross reference so it needs to mirror your actual CV to ensure there is no element of doubt about you and your experience.
One of the most powerful things for any candidate is recommendations. Seeing a string of positives comments from employers and colleagues will only add more weight to you and your profile, and will help you stand out from the crowd. Before you seriously start looking for a new role, why not spend a couple of weeks asking for recommendations from people you know.
It’s LinkedIn, not Facebook. Even though it’s social media, it’s a professional platform, so you need to make sure it represents your professional side and how you are in the workplace. But remember to smile!
Connect with relevant people in your industry
You probably already do this, but make sure you connect with all your colleagues, clients and customers. This helps to open up your networking opportunities and helps to make your profile stronger, as LinkedIn look positively on more connections. This helps you to appear higher in searches if your profile is relevant.
We hope this article was helpful in pointing you to the right things to focus on with LinkedIn. If you would like hear about opportunities we have available then get in touch with us today! Or why not check out what construction jobs we have available and apply with just your CV.
Photo Credit: Photo by HTSABO